Company News, New Products

Estée Lauder Expands Beautiful Magnolia Fragrance Collection

Beautiful Magnolia L’Eau is a new floral scent for the season.

Estée Lauder extended its Beautiful Magnolia fragrance portfolio with Beautiful Magnolia L’Eau. The new floral scent is billed as “an intoxicating blend with signature notes of lush magnolia and lavender, creamy amber and luminous musk,” according to the Happi Top 50 company. Global Brand Ambassador Ana de Armas is the face of the Beautiful Magnolia Dare to Love campaign created by Matthew Parr, senior vice president, global creative, Estée Lauder. The hero film was directed by Gordon von Ste...

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